White Bluff strives to be the following:
- a vibrant, progressive community dedicated to preserving its past while looking to the future
- a destination community encouraging a wide-range of recreational, cultural, and shopping opportunities
- a diverse, multi-generational community offering education, housing, employment, and recreation opportunities to all age groups
- an environmentally conscience community protecting and respecting our natural resources
- an education center providing our citizens with well-rounded educational opportunities from pre-school to post-graduate studies